Client: Carr Properties

Art Direction: Ji Chang, Erin Kurucza

The Wilson is a stunning, twenty-three story iconic building offering state-of-the-art amenities that will reshape the skyline in Bethesda, Maryland. It is more than just a place to work – it offers a premier lifestyle that balances work, play, health, and convenience all on top of WMATA’s Red Line Metro station and MTA’s Purple Line light rail station and within walking distance to Bethesda’s best shops and restaurants. Over a multi-year marketing campaign I developed specific brand guidelines and created many different marketing pieces in line with that brand language.